Hey, I’m Trishelle.

Accomplished social media strategist, content producer and brand leader with 7+ years of experience developing and executing comprehensive social-first ecosystems for top entertainment and lifestyle brands.

About Me

I’m an accomplished social media strategist, content producer and brand leader with 7+ years of experience creating and executing social-first ecosystems for top entertainment and lifestyle brands—working with the likes of Bell Media, Corus Entertainment, and NOW Magazine. I specialize in driving brand consistency, spearheading community engagement, and leading influencer marketing initiatives that deliver measurable results. My approach blends creativity with data-driven insights, allowing me to craft innovative strategies, maintain brand integrity, and mentor teams in dynamic, collaborative environments.

Beyond my professional pursuits, I’m obsessed with all things skincare and beauty—I’ve earned my makeup artist certificate and have tried nearly every product imaginable. Music is a constant in my life, whether I’m attending concerts or reflecting on my time as a genre-blurring DJ who’s opened for acts like A$AP Mob, Syd Tha Kyd (Syd), and K.I.D. I’m an outspoken advocate for LGBTQIA+ rights. I find comfort in binge-watching Bravo shows and RuPaul’s Drag Race, and love spending quality time with my dog, Morty.

Core Skills & Experience

  • Social Media & Branding: Social Media Management, Brand Voice & Messaging Strategy, Visual Identity, Content Creation, Community Management, Influencer Marketing 

  • Strategic & Technical: Campaign Development, Analytics Tools (e.g., Google Analytics, Meta Insights, TikTok Analytics), KPI Tracking, Data-Driven Decision-Making, Paid Media Management 

  • Project Management & Leadership: Cross-Functional Collaboration, Mentoring & Team Oversight, Strategic Planning, Stakeholder Engagement, Fast-Paced Environment Execution, Meeting Deadlines 

  • Creative & Innovative: Culturally Relevant Campaigns, Video Editing, Graphic Design Tools (Canva, Adobe Creative Suite), Copywriting, Thinking Beyond Today